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A Self-Made Millionaire & Money Coach Wants to Help Women Achieve Their Personal Finance Goals. Now She Works 20 Hours a Week

Zack Love
5 min readAug 6, 2023

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A successful woman that is a “self-made” millionaire set a goal to reduce her working hours to 20 a week and still be successful after a tragedy.

Bernadette “Joy”; credit: Bernadette Joy, Crush Your Money Goals

Meet Joy, a self-made businesswoman that left her day job to become an entrepreneur that sets her own hours in the day.

On her website, Crush Your Money Goals, Joy wrote, “I’m a nationally recognized money coach who paid off $300,000 of debt in 3 years and built $1M of investments by 37 years old. I was named one of the top 25 new influential voices in money by NextAdvisor in Partnership with TIME Magazine.”

Joy’s Foray in Entrepreneurship

Joy started a local dress rental business in 2016 and had to put in many hours to get it going in the early years, to her disdain.

Working 50–60 hours a week was not ideal for Joy— she did not want to work this many hours in a week.

She said:

“I realized for me, the idea of working 50, 60 hours a week [wasn’t what I wanted],” she said. “I didn’t leave my day job just to go create a monster…

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Zack Love
Zack Love

Written by Zack Love

I've been published on Newsbreak, Medium, Yahoo! and have received "Top Writer in Entrepreneurship" on Medium and "Hot 500" on Yahoo! Voices.

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